[FIRST YEAR] Animation Context
Covered today:
In Bart Book:
- Why Don't you Exhibition
- Importance of Visual Communication
- The Layout Book
- Motion North
- Examples of Creative CV, Pitch Doc, and Production bible
- What is an Academic Poster?
Why Don't You | Exhibition
Art Gallery in Altrincham
Importance of Visual Communication
The use of visual communication is massively growing among business. Over 84% of all marketingstrategies use images, popular GIFs, graphics, animations, and signs among others to pass information. Visual communication has more impact in passing information to people. The following are reasons as to why visual communication is important.
1. It saves time
2. It is clear
3. It helps in achieving consistency
4. Gives better retention of information
5. It is simple
6. It is flexible
7. It is effective
8. It is popular
The Layout Book
Motion North
Example of Visual Documents
Production Bible (Making a Meal of It)
Academic Papers
What is an academic paper?
Academic posters are widely used within the academic community at talks and conferences. They can be used for a variety of purposes. They can act as an advertisement for your area of work, a way of sparking debate or as a tool for raising awareness of an issue.Based on a University of Manchester’s guide to academic posters
What is your purpose in creating this poster?
The purpose of an academic poster is to grab the attention of your chosen audience and to inspire interest in your area of research. It should convey a strong central message.Who is the audience likely to be?
• Researchers?• Students?
• Peers?
• Public?
What content needs to be included?
Everything you include must relate in some way to your research project including graphics and text.
Make sure to include web links, references.
Remember, be selective! Don’t try to cover the entire research project. Focus on those aspects which have most relevance for your chosen audience.
How should your poster be organised?
Think about how much text should be given to explaining background information, research questions and results. Think about the visual aesthetics of the poster.
Layout
Reading order - In the first three seconds of looking at a poster, the reader is deciding weather to stay and explore the poster or move on. The most effective academic posters provide a descernible reading order with a clear sequence of information.A series of columns can be an effective way of ordering information as demonstrated in newspapers and magazines. In English speaking countries, the way people read a poster is commonly from top to bottom and from left to right.
InDesign Tutorial
The size of an academic poster:A2
420 x 594 mm
Pink area - Margin
Red area - bleed bar
Layout > Create Guides
View > grids + guides > Snap to guides
Placeholder:
Text
Image
Type > fill with placeholder text
Title text - 36pt
Body text - 12pt
File > Place
Windows - Ctrl + D
Object > Fitting > Fit Content Proportionally
W - Preview
Alt - Drag - Dublicate