Live Briefs, Competitions or Self Directed Project

[Third Year] Showreel and Professional Engagement

Fri 23rd Oct 2020:

Today was not really a lecture, it was more of an open discussion supposed seminar. The focus of today was to start thinking about live, competition briefs, self-directed briefs and maybe having a thing about what I going to do for my portfolio development along with Negotiated project and the other practical activities I will be doing with the Research Project.

If we think back to week 1, we talked about personal SWOT analysis and we did a casebook study, thinking about skills audit (in negotiated project). After I filled out the skills audit, I created a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis grid for that represented my skillset.

I feel doing this exercise has started to help me to spot what my strengths are or the gaps in knowledge that I would like to improve on. So, if I uses that as a starting point the rational for whatever I chose to do for this module project would be an additional piece of work should be addressing these that. 

So again, it’s one of those classic where I have to develop a statement of intent for this brief I will choose to rationalise and justify for this body of work I will be creating. At the moment I don’t have an idea of what brief I will be doing for this module so I will find out from this seminar what brief are out there to do.

RSA Brief

For this session, we looked at what competition briefs that are out there. So yesterday Johny mention a brief called the RSA. 

https://www.thersa.org/student-design-awards/design-briefs

Creative Collaboration

So back in year2 to when I did Creative Collaboration module with the Spooky Tree Production Team we used that year’s Creative Conscience brief to springboard the ‘In the Woods’ 2D animation. So that’s other brief I could look into this year.

https://www.creative-conscience.org.uk/

So, it cover topics like Community; Education & Learning; Environment & Sustainability; Equality & Justice; Health, Wellbeing & Disability; and War & Crisis.

Like all these briefs they don’t have to be tackled solo and I could create a mini team to accomplish this project. Live briefs are good to think about as in my portfolio, first of all competition briefs tend to give a starting point, sometimes even branding, logos, colour palettes and an audience in mind. But they are not like the Negotiated Project where it’s completely an open brief where I decide what the project is going to be.

D&AD Brief

Another brief I could look into would be the D&AD New Blood Awards. Where there are brief from some great brands like 21Grams; audible; BBC; Burger King; Connect4Climate; Cools Light; Disney; duolingo; Fossil MSL; giffgaff; Grey Poupon; Ket 4 Life Landor; Penguin Books; Xbox; Spotify Design; Tesco; and Refinery29.

https://www.dandad.org/en/d-ad-new-blood-awards/

Non-Competition Briefs - for Inspiration

https://www.dandad.org/en/d-ad-creative-inspiration-brief-templates/

These brief would show work experience with branded companies so when I go for an internship or job with a studio it will show professionalism.

Other briefs I could look at for this module are:

Character Design Monthly Challenges

https://characterdesignreferences.com/news/theme-of-the-month

Art Station Contests

https://www.artstation.com/contests

Loop de Loop - BiMonthly competition

https://www.loopdeloop.org/

11 Second Club

https://www.11secondclub.com/

After talking about the brief, we were show the company ‘Dot Dot Dash Dot’s’ (named after Morse-Code) Flora Martyr Showreel in Autumn 2020. This Showreel uses really calm/happy music to draw in the viewer (It’s surely does to me) also this Showreel shows the technique of rotoscoping.

https://www.dotdotdashdot.com/our-work

I have to always keep an eye out of the other animations out in the world to see how I can be that good in my future career.

Also, we saw this video called Undone a rotoscope animation on prime video. This is a Rotoscope animation on Amazon.

Rotoscoping has come back into play. Made from life. Scanner Darkly led the way but Undone has pushed the animation technique a little further with the virtual camera to move around the scene. 

We also looked at in this lecture was New Blades 2019 Gallery for modelmakers. To get modelmakers projects out there.

https://www.flickr.com/photos/newblades/albums/72157709140312872

https://modelshop.co.uk/Static/New-Blades